5c Battery Crisis At Nokia Marketing Essay

5c Battery Crisis At Nokia Marketing Essay Nokia Corporation is a Multinational communication and information technology corporation headquartered in Keilaniemi, Espoo, Finland. The Nokia Corporation is engaged in manufacturing of mobile phones and portable IT devices. Nokia has sales in more than 150 countries also 123000 employees in 120 countries and is the worlds second largest manufacturer of mobile phones after Samsung. Nokia produces mobile devices for every major market segment and protocol, including GSM and CDMA. In India Nokia started its business in the year 1994 and they set up a factory at Sriperumbudur in Tamil Nadu and is globally the second largest production site in Asia, after the China plant. Nokia being one of the market leaders in Mobile Communication has always focussed on customer, relationship and trust. Building friendship and trust is the heart of Nokia Brand. Even the logo of Nokia shows their brand personality. BL 5C Battery Crisis at Nokia Nokia Corporation has made connectivity truly ever- present. It has emerged as the world leader in mobile technologies and moved towards its vision of Connecting People. Even after having a strong strategic growth and transformation, Nokia in the year 2007 had recalled about 46 million units of its BL 5C model of mobile phone batteries which were manufactured between December 2005 and November 2006 by the Matsushita Battery Industrial Co. Ltd. Due to complaints from its consumers about the overheating of the batteries. On August 13, 2007, Nokia issued a warning over its BL-5C batteries across the world, stating that these batteries may get overheated while charging. It said that about hundred such incidents of overheating had been reported globally but there were no reports of the batteries being associated with any serious injuries or damage to property. Service Recovery by Nokia One of the top and the most important priorities for Nokia was to handle the battery crisis in an intelligent manner so that is does not raise any questions to the brand name of the company and also the integrity of the company. The warnings issued by Nokia created a nation-wide panic among the consumers. The consumers checked their Nokia handsets and rushed to the nearest service centre. The Company clarified the problems relating to the batteries and also offered to replace the batteries free of cost to the consumers. http://t1.gstatic.com/images?q=tbn:ANd9GcQk-Ax8gOow5C2v1COpRk-XJUB0zRFvsbw5bDRKku7NH1PZX69X9A The head of customer and market operations at Nokia, Mr. Robert Anderson said By reacting swiftly and responsibly, and by being fully transparent, we believe that the consumers view Nokia as a responsible and a trustworthy brand. The panic all over the nation in the minds of the consumers created havoc and also affected the brand image of Nokia. To overcome such problem and to appease the growing fear in the mind of the customers, Nokia through advertisements in various national newspapers and TV networks made it clear for the safety of the consumers it had issued a product advisory for the BL 5C batteries and not a total recall of the product. Nokia took all possible actions to ensure customer safety and satisfaction. Nokia launched a customer service program to help customers and retailers recognize non original batteries. They also introduced the scheme of customers could check online by keying the battery number from the website of Nokia. The customers can check the status of their batteries by stating the 26 character battery identification number, the customers were even allowed to SMS the battery identification number specified by the company. If the battery was found defective and was eligible for replacement then the customers were to fill an online form where the new battery was dispatched to the consumers registered address with a postage prepaid envelope to send the old defective battery back to the Nokia office address. All these options were not enough because there were also some independent mobile service and buyers and because of that Nokia was unable to reach among all its consumers. To overcome this problem a toll-free telephone helpline was placed at each Customer Call Centre as well as the Nokia Priority Dealers. With the help of the toll-free number Nokia was able to reach the local customers easily. There were more than 150000 phone calls within a couple of days. All the batteries were sent to the CCCs and the RDs which came directly from the consumers. The After Affects of the crisis was that during the 2nd quarter of 2007, Nokia sold 101 million mobile phones, which was around 29% increase from the previous year. Nokia continued to be the market leader even after the crisis this was because Nokia had a strong sense of Social Responsibility. This scheme was a big hit for Nokia and their customers were more than satisfied with the customer service. In the end instead of being a damage control exercise, it turned out to be Marketing and PR campaign for Nokia with even more word-of-mouth publicity was created. Leading mobile operators in India, such as Bharti Airtel and Hutch, have come to support  Nokias efforts in facing this crisis. They appreciate the responsibility that it has taken over its fault in the matter and the fast solutions that it has started deploying. Nokia will have to suffer a major step backwards, in profits and brand credibility, one that it must accept in order to reconfirm its names having always been linked to product quality. http://t1.gstatic.com/images?q=tbn:ANd9GcQk-Ax8gOow5C2v1COpRk-XJUB0zRFvsbw5bDRKku7NH1PZX69X9A There were of course a few disgruntled customers who felt left out as they werent eligible to avail a free replacement of their batteries, but then that would be a few dissatisfied customers no matter what ever scheme or gimmick was tried.    But on the whole, since an overwhelming majority was happy in the end, that is more than enough to declare and state the scheme, operation and exercise as a success. Nokia managed to prevent a mad scramble at their authorized service centre (ASC) network and causing an overload on their staff, by making this exchange scheme / offer available from the customers home/office itself, so this benefited the customers too from having to take time out specially to visit a Nokia ASC and then end up spend hours in a queue. It was also important for the company to communicate clearly and transparently with its consumers. Nokia contended that it had acted swiftly and transparently in the best interests of its consumers and hoped to come out of such a crisis. Nokia won the hearts of the customers to successfully defuse the crisis that could have generated a bigger loss to the Company as well as its well built image. In the end both Nokia and its customers were happy. C:UsersMayankDownloadsimages.jpg

The Missing Evening :: essays papers

The Missing Evening He was always punctual, at least for his own agenda. Each evening Jim would run through the forest just for fun. This summer night was no exception. The night had grown dark but he was not worried, for he knew the woods well. He sped across an old beaten path and glided over rotten old fallen trees. The damp air was wonderful, he thought, because he could run and never get too hot, and if he kept running he’d never get too cold. This forest was made mostly of pine trees, and the needles put a bounce in the young boy’s step and kept him cheerful. At the clearing he stopped, as he always did, and rested upon a large rock and observed the inky-black sky. This was his favorite spot, his secret spot. Stars shined far brighter here then they did in town, and Jim always felt like he could stay forever. He sighed, and pulled his arms behind his head and stretched out his legs. For some reason this night he was especially relaxed. Either school letting out last week or just one of those giddy days, he didn’t know. It is a wonderful day to be alive. After looking into the sky for a few minutes he saw a falling star. It shimmered for merely a moment and went out. Then another came, and another, and after a dozen or so he sat up and beamed, awed by the glowing sky. It seemed that just above him there was a whole meteor shower, purely for his delight. They fell straight down and glowed longer then Jim had ever seen before. Soon the whole clearing was shining a bright white, like on Forth of July. The dozens became hundreds until finally a large radiant circle seemed to be coming straight down above Jim. He let out a sharp little scream of excitement and sprang from the rock, twirling around and around singing to himself as he always did when he was really cheerful. It was another minute before he realized that they weren’t meteors anymore, but actually the colorful bottom of a spaceship. He stepped back slowly, alert but unafraid. Slowly the craft hovered toward the widest part of the clearing and fell to the earth.

Coach Handbag analysis Essay

Company overview Designing and marketing of accessories and gift products for women and men. The company primarily operates in the US and Japan. It is headquartered in New York City, New York and employed 18,000 people as of June 30, 2012. 36% market share as accordance of Marketline In just two years (2003–2005), Coach’s market share has increased from 18 percent to 23 percent. TARGET MARKET DISCRIPTION men and women aged between 20s- 40s who possess mid to high levels of disposable income, seeking distinctive, easily recognizable, accessible luxury products that are relevant, well made, and provide excellent value (2012, 03). Mkt 501 Case Study Module 1 Target Market Coach Handbags. Retrieved 03, 2012, http://coachinc.wordpress.com/assignment-1/brand-positioning/competitor-analysis/ Product Life Cycle Shorten new-product cycle time (releases every four to five weeks, up from twice a year). Learn through multiple new-product variations (12 to 28 per release, up from two to three). http://mmoore.ba.ttu.edu/ValuationReports/Coach.pdf SWOT ANALYSIS – MARKETLINE UNDER COACH 2 STRENGTHS Strong focus on the handbags category Consistent revenue and profit growth Multi-channel distribution strategy WEAKNESSES Dependence on independent manufacturer for procuring merchandise OPPORTUNITIES Expanding presence in China Joint ventures with international partners in Europe Increasing online sales THREATS Counterfeit goods Ban on advertising of luxury products in China Intense competition started MISC INFO: Coach was launched in 1941 in a loft in New York’s Soho district by a leather craftsman named Miles Cahn, who created ladies’ purses designed in elegantly understated black or brown and featuring simple brass turnlocks and little other decoration. The bags were expensive but so well made that they were considered an excellent value. Coach was able to present the brand from head to toe, including products from hats and outerwear to handbags and accessories. One major breakthrough was the â€Å"wristlet,† a zippered rectangular bag just 4 by 6 inches. This new product grew out of Coach’s research into how women were using their purses. Coach spends over $5 million per year on marketplace testing of new products research shows that the best Coach customers visit the store every four to five weeks. This dictates the rhythm at which Coach rolls out its own products and floor-set changes.

The Quiet Room essays

The Quiet Room essays 1. Schizophrenia is a mental illness, characterized by a range of symptoms. Most common symptoms include delusions and hallucinations. Additional symptoms of schizophrenia found in humans include: bizarre behavior, loss of contact with reality, disorganized thinking and speaking, decreased emotional expressiveness, social withdrawal and memory loss. When a person smiles at another person, the usual response is to smile back. When a schizophrenic person sees ones smile, he/she wonders, Why are they laughing at me? Schizophrenics think that everyone is against them, causing everything to be rarely funny. Unlike other mental illnesses, schizophrenia has a fading effect on the persons life. They soon lose the ability to distinguish the difference between real and unreal experiences, also called delusions. Lori recalling how she killed her dog, beating it to death, is an example of delusion. It actually happened in her head, and only in her head. The illness takes over and shuts them down until they cannot operate, causing a both a high number of suicides and attempted suicides. People with schizophrenia usually exhibit short attention spans and abstract thinking. Also, they are more likely to abuse and/or become dependent on drugs and alcohol. To describe the suffers of schizophrenia, common terms like mad and insane are used by the outside world Erikson formulated many different, but sequential stages in human development. The first is the trust versus mistrust stage. This occurs in the first year of childs life, with the infant gaining a sense of trust. Responsive and sensitive caregivers meet their basic needs. Lori was treated well by her parents as an infant. She also developed within the following stages successfully. Stage two is autonomy versus shame , which occurs in the second year of infancy. Infants start to find that th...

Types of Sampling Designs Used in Sociology

Types of Sampling Designs Used in Sociology Since its rarely possible to study an entire population of focus, researchers use samples when they seek to collect data and answer research questions. A sample is simply a subset of the population being studied; it represents the larger population and is used to draw inferences about that population. Sociologists typically use two sampling techniques: those based on probability and those that are not. They can generate different kinds of samples using both techniques. Non-Probability Sampling Techniques The non-probability model is a technique in which samples are gathered in a way that does not give all individuals in a population equal chances of being selected. While choosing a non-probability method could result in biased data or a limited ability to make general inferences based on the findings, there are also many situations in which choosing this kind of sampling technique is the best choice for the particular research question or the stage of research. Four kinds of samples may be created with the non-probability model. Reliance on Available Subjects Relying on available subjects is a risky model that requires a great deal of caution on the part of the researcher. Since it entails sampling passersby or individuals with whom researchers randomly come into contact, it is sometimes referred to as a convenience sample because it does not allow the researcher to have any control over the representativeness of the sample. While this sampling method has drawbacks, it is useful if the researcher wants to study the characteristics of people passing by on a street corner at a certain point in time, especially if conducting such research would not be possible otherwise. For this reason, convenience samples are commonly used in the early or pilot stages of research, before a larger research project is launched. Though this method can be useful, the researcher will not be able to use the results from a convenience sample to generalize about a wider population. Purposive or Judgmental Sample A purposive or judgmental sample is one that is selected based on the knowledge of a population and the purpose of the study. For example, when sociologists at the University of San Francisco wanted to study the long-term emotional and psychological effects of choosing to terminate a pregnancy, they created a sample that exclusively included women whod gotten abortions. In this case, the researchers used a purposive sample because those being interviewed fit a specific purpose or description that was necessary to conduct the research. Snowball Sample A snowball sample is appropriate to use in research when the members of a population are difficult to locate, such as homeless individuals, migrant workers, or undocumented immigrants. A snowball sample is one in which the researcher collects data on the few members of the target population he or she can locate and then asks those individuals to provide the information needed to locate other members of that population. For example, if a researcher wanted to interview undocumented immigrants from Mexico, she might interview a few undocumented individuals that she knows or can locate. Afterward, she would rely on those subjects to help locate more undocumented individuals. This process continues until the researcher has all the interviews she needs, or until all contacts have been exhausted. This technique is useful when studying a sensitive topic that people might not openly talk about, or if talking about the issues under investigation could jeopardize their safety. A recommendation from a friend or acquaintance that the researcher can be trusted works to grow the sample size.   Quota Sample A quota sample is one in which units are selected into a sample on the basis of pre-specified characteristics so that the total sample has the same distribution of characteristics assumed to exist in the population being studied. For example, researchers conducting a national quota sample might need to know which proportion of the population is male and which proportion is female. They might also need to know the percentage of men and women who fall under different age, race, or class brackets, among others. The researcher would then collect a sample that reflected those proportions. Probability Sampling Techniques The probability model is a technique wherein samples are gathered in a way that gives all the individuals in the population an equal chance of being selected. Many consider this to be the more methodologically rigorous approach to sampling because it eliminates social biases that could shape the research sample. Ultimately, though, the sampling technique you choose should be the one that best allows you to respond to your particular research question. There are four kinds of probability sampling techniques. Simple Random Sample The simple random sample is the basic sampling method assumed in statistical methods and computations. To collect a simple random sample, each unit of the target population is assigned a number. A set of random numbers  is then generated and the units of those numbers are included in the sample. A researcher studying a population of 1,000 might wish to choose a random sample of 50 people. First, each person is numbered 1 through 1,000. Then, you generate a list of 50 random numbers, typically with a computer program, and the individuals assigned those numbers are the ones included in the sample. When studying people, this technique is best used with a homogenous population, or one that does not differ much by age, race, education level, or class. This is because when dealing with a more heterogeneous population, a researcher runs the risk of creating a biased sample if demographic differences are not taken into account. Systematic Sample In a systematic sample, the elements of the population are put into a list and then every nth element in the list is chosen systematically for inclusion in the sample. For example, if the population of study contained 2,000 students at a high school and the researcher wanted a sample of 100 students, the students would be put into list form and then every 20th student would be selected for inclusion in the sample. To ensure against any possible human bias in this method, the researcher should select the first individual at random. This is technically called a systematic sample with a random start. Stratified Sample A stratified sample is a sampling technique in which the researcher divides the entire target population into different subgroups  or strata, and then randomly selects the final subjects proportionally from the different strata. This type of sampling is used when the researcher wants to highlight specific subgroups within the population. For example, to obtain a stratified sample of university students, the researcher would first organize the population by college class and then select appropriate numbers of freshmen, sophomores, juniors, and seniors. This would ensure that the researcher has adequate amounts of subjects from each class in the final sample. Cluster Sample Cluster sampling may be used when it is either impossible or impractical to compile an exhaustive list of the elements that make up the target population. Usually, however, the population elements are already grouped into subpopulations and lists of those subpopulations already exist or can be created. Perhaps a studys target population is church members in the United States. There is no list of all church members in the country. The researcher could, however, create a list of churches in the United States, choose a sample of churches, and then obtain lists of members from those churches. Updated  by Nicki Lisa Cole, Ph.D.

Liberal Democracy Essay Example | Topics and Well Written Essays - 1500 words

Liberal Democracy - Essay Example In history, the concept of authenticated and free elections was very strong and it is the reason why most of the dealing conducted on the same idea. As the descriptions and definitions of peacekeeping are immense, similarly there is no single definition of democracy. To sustain democracy, people need democratically elected government. Therefore, elections are mandatory for such people in order to practice democracy. Much analysis of the same democracy involves other factors to name it as the true democracy. Those factors include rule of law, human rights protection, private property protection, individual protection, minority rights protection, segregation of powers of government into different sectors and proper check and balance of delegated authority. In the same light, if a country wants to be called as a democratic government, election is not the only way to achieve it. Democratically elected government is not the only factor that brings the title of democratic power to the coun try. It has to be the liberal democracy that can delivers the ever lasting peace and sustainability that can only be achieved through authenticated and independent elections. So, in this piece of writing, the word democracy is basically a liberal democracy that is created not just to provide protection to the citizens of the nation from the cruelty of the rulers but also safe guard one segment of the nation from the atrocities of the other segment. This sort of democracy is linked with fundamental human rights, good government policies that have the grip to the influential governing people and rule of law. In actual, the liberal democracy is a type of representative democracy where the elected bodies having the governing and decision making power are worked under the constitution that highlights the freedom of citizen and protection of minorities right in the given state. Discussion Liberal form of democracy has become very much popular all over the world and is the top form of gove rnment not just in the western world but also practice in union soviet community. Regardless of the fact that it is spreading at a very fast pace, the democratic system is not completely free from external threatening that has even reached to well developed states. In Russia where the government system is at the top most level, the democratic system still faces the hindrance. In 1989, the constitution development process was not just a domestic affair but reach to an international level with comparative exercise that was not found before the century. The international factor came in the form that various experienced practitioners were allowed to take part in the formation of the constitution from different state and those democratic states who didn’t include them in the process ultimately face the stamp. Constitutional liberation took place after 1989. During that time, democracy was something open and reachable to any individual. As the custom-made format was the most desira ble one than the ready to available one, but the consultation could be made from the experienced makers to get the most benefit. Democratic assistance was seen from western nations but some were fearful regarding the outcome stayed away from the point. Non-governmental organization started working to provide the assistance where it was needed including United Nations and many others. American bar association constitute various personals from different segments of society including merchants, lawyers and judges to serve the purpose of composing the constitutional drafts when needed. As the 19th century was the period of Christian missionaries, the 21st century was labeled as

Evidence Based Practice - Vascular Bleeding Following PCI Essay

Evidence Based Practice - Vascular Bleeding Following PCI - Essay Example 3.0%), particularly hematoma (1.1% vs. 2.5%) and pseudoaneurysm (0.1% vs. 1.0%), as compared to MC use (n = 951). Odds ratio of developing complications for VCD recipients was 0.56 (95% CI: 0.40 – 0.79). Because baseline characteristics between treatment groups were initially different, statistical adjustment was done. In 2010, a prospective, small-scale, short-term case-series study involving 413 patients treated of acute coronary syndrome was used to identify predictors of vascular complications. The use of VCDs by the sample was fairly limited, only 62 used Angio-Seal and 19 had PerClose. For those who used VCDs, there were no significant differences in the occurrence of hematoma during or after the use of procedure. In addition, those with complications were old and had significantly higher systolic blood pressure, as compared to those that did not have complications (Sulzbach-Hoke, Ratcliffe, Kimmel, Kolansky, & Polomano, 2010). The different VCDs were also compared. In patients that have received PCI in the past eight years, those who underwent VCD (n = 2, 814) had significantly lower incidence rate of ≠¥ 10 cm hematoma as compared to those who were given MC (n = 1, 407), 1.1% vs. 2.1%. Baseline characteristics between VCD and MC groups were not statistically different. Comparison among Angio-Seal, Perclose and Starclose users revealed that those who used Perclose had the least rate of complications (5.6%), while those receiving Starclose had the most (10.2%). The differences among rates were significant (Iqtidar, Li, Mather, & McKay, 2011). A similar, wider scale, retrospective study (n = 1, 819, 611) was conducted 2012 by Tavris, et al. The rates of bleeding in Angio-Seal (28.7%), Perclose (8.3%), Boomerang Closure Wire (BCW) (0.6%) and hemostasis patches (7.9%) VCDs were less than 1%, while those receiving MC (38.9%) was 1.18%. In contrast, StarClose (4.4%) and Mynx